Dayo has creatively lead and directed award-winning branded content, digital campaigns, and social activations for a myriad of advertisers such as BEATS by Dre, McDonald’s, Toyota, Reebok and Universal Pictures. Before transitioning into advertising, Dayo developed his craft helming music videos and promos featuring artists and athletes such as LeBron James, Pharrell, Drake, Kendrick Lamar, Lil Wayne, Nicki Minaj and DJ Khaled to name a few, winning accolades for chart topping hits “A Milli” and “All I Do Is Win.” His visual work has garnered 1 Billion+ views across digital and social platforms and earned him numerous awards.